Entrepreneurship & Startup Growth

Description

Module 1: Introduction to Entrepreneurship

• Understanding the entrepreneurial mindset

• Types of entrepreneurs & startups

• Myths vs. realities of entrepreneurship

• Identifying personal strengths & passions

Module 2: Idea Generation & Opportunity Evaluation

• Techniques for generating innovative business ideas

• Market research fundamentals

• Assessing problem–solution fit

• Validating your idea with real customers

Module 3: Business Models & Value Proposition

• Understanding business model frameworks (e.g., Business Model Canvas)

• Crafting a strong value proposition

• Revenue models and pricing strategies

• Differentiating your startup from competitors

Module 4: Market Strategy & Branding

• Defining your target market and customer segments

• Go-to-market strategy development

• Building a brand identity and positioning

• Digital marketing essentials for startups

Module 5: Building & Managing a Team

• Leadership skills for founders

• Finding and hiring the right talent

• Building a company culture from day one

• Managing teams and productivity

Module 6: Startup Finance & Funding

• Basics of financial planning for startups

• Bootstrapping vs. external funding

• Understanding angel investors, venture capital, and crowdfunding

• Pitch deck creation & investor pitching skills

Module 7: Scaling & Growth Strategies

• Identifying growth opportunities

• Customer retention strategies

• Partnerships and collaborations

• Expanding into new markets

Module 8: Legal & Compliance Essentials

• Choosing a legal structure for your business

• Intellectual property basics

• Contracts & agreements every startup needs

• Regulatory and tax considerations

Module 9: Risk Management & Problem Solving

• Common challenges in startup growth

• Crisis management strategies

• Decision-making frameworks for entrepreneurs

• Building resilience in business

Module 10: Capstone Project

• Develop a full business plan or pitch deck

• Present your startup concept to peers or mentors

• Receive feedback for real-world readiness