Advance E-commerce Management Course

Description

Module 1: Introduction to Advance E-commerce

• Evolution of e-commerce and current market trends

• Types of e-commerce models (B2B, B2C, C2C, D2C)

• Understanding online consumer behavior

• Key success factors in digital commerce

Module 2: E-commerce Platforms & Website Setup

• Choosing the right e-commerce platform (Shopify, WooCommerce, Magento, etc.)

• Designing a user-friendly and mobile-responsive store

• Product categorization and catalog management

• Integrating payment gateways and security measures

Module 3: Product Management & Sourcing

• Selecting profitable products and niches

• Supplier sourcing and vendor management

• Inventory planning and stock control

• Pricing strategies for online markets

Module 4: Digital Marketing for E-commerce

• SEO strategies for online stores

• Social media marketing for e-commerce growth

• Email marketing and customer retention campaigns

• Paid advertising (Google Ads, Facebook Ads, Instagram Ads)

Module 5: Order Fulfillment & Logistics

• Order processing and tracking

• Choosing delivery partners and shipping options

• Managing returns and exchanges

• International shipping considerations

Module 6: Customer Service & Experience

• Handling customer inquiries and complaints

• Live chat, chatbots, and automation tools

• Building customer loyalty programs

• Improving post-purchase experiences

Module 7: E-commerce Data Analytics

• Using analytics tools (Google Analytics, platform dashboards)

• Tracking KPIs such as conversion rates, average order value, and cart abandonment

• Using data to optimize product listings and marketing campaigns

• A/B testing for continuous improvement

Module 8: Legal & Compliance in E-commerce

• Data privacy laws (GDPR, CCPA, etc.)

• Taxation and invoicing requirements

• Consumer protection laws for online sales

• Intellectual property and copyright considerations

Module 9: Scaling & Growth Strategies

• Expanding product lines and market reach

• Marketplace selling (Amazon, Flipkart, Etsy, etc.)

• Omnichannel retail integration

• Partnerships, collaborations, and influencer marketing

Module 10: Capstone Project

• Create a complete e-commerce business plan

• Design and launch a demo online store

• Present growth strategy and marketing plan for peer/mentor feedback