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E-commerce Management Course

E-commerce Management Course

₹85,000.00

This course provides a complete roadmap for building, managing, and growing a successful online business. You’ll learn how to select the right e-commerce platform, create a seamless customer experience, and develop strategies for product sourcing, pricing, and digital marketing. The program covers essential topics such as inventory management, payment gateways, logistics, customer service, and data analytics to optimize performance. Through real-world examples and hands-on projects, you’ll gain the skills to manage day-to-day operations, attract customers, and scale your e-commerce venture in a competitive digital marketplace.

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Description

Module 1: Introduction to E-commerce

  • Evolution of e-commerce and current market trends

  • Types of e-commerce models (B2B, B2C, C2C, D2C)

  • Understanding online consumer behavior

  • Key success factors in digital commerce

Module 2: E-commerce Platforms & Website Setup

  • Choosing the right e-commerce platform (Shopify, WooCommerce, Magento, etc.)

  • Designing a user-friendly and mobile-responsive store

  • Product categorization and catalog management

  • Integrating payment gateways and security measures

Module 3: Product Management & Sourcing

  • Selecting profitable products and niches

  • Supplier sourcing and vendor management

  • Inventory planning and stock control

  • Pricing strategies for online markets

Module 4: Digital Marketing for E-commerce

  • SEO strategies for online stores

  • Social media marketing for e-commerce growth

  • Email marketing and customer retention campaigns

  • Paid advertising (Google Ads, Facebook Ads, Instagram Ads)

Module 5: Order Fulfillment & Logistics

  • Order processing and tracking

  • Choosing delivery partners and shipping options

  • Managing returns and exchanges

  • International shipping considerations

Module 6: Customer Service & Experience

  • Handling customer inquiries and complaints

  • Live chat, chatbots, and automation tools

  • Building customer loyalty programs

  • Improving post-purchase experiences

Module 7: E-commerce Data Analytics

  • Using analytics tools (Google Analytics, platform dashboards)

  • Tracking KPIs such as conversion rates, average order value, and cart abandonment

  • Using data to optimize product listings and marketing campaigns

  • A/B testing for continuous improvement

Module 8: Legal & Compliance in E-commerce

  • Data privacy laws (GDPR, CCPA, etc.)

  • Taxation and invoicing requirements

  • Consumer protection laws for online sales

  • Intellectual property and copyright considerations

Module 9: Scaling & Growth Strategies

  • Expanding product lines and market reach

  • Marketplace selling (Amazon, Flipkart, Etsy, etc.)

  • Omnichannel retail integration

  • Partnerships, collaborations, and influencer marketing

Module 10: Capstone Project

  • Create a complete e-commerce business plan

  • Design and launch a demo online store

  • Present growth strategy and marketing plan for peer/mentor feedback

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